Portfolio
Selected Product Work
Product case studies, teardowns, and PRDs — written end to end.
Showing 7 projects
Swiggy Instamart
Product Case Study
Swiggy Instamart — Increasing Average Order Value
Solving low Average Order Value in quick commerce through behavioral segmentation, pantry management, pricing psychology, and product-led interventions.
- Product Strategy
- Quick Commerce
- AOV
- User Research
MakeMyTrip
Product Case Study
MakeMyTrip — AI Trip Planning Assistant
Designing a GenAI-powered collaborative travel planning experience that helps groups plan, budget, and book trips seamlessly.
- GenAI
- Travel
- Growth
- Collaboration
Cult.fit
Product Case Study
Cult.fit — Increasing Monthly Revenue
Identifying growth opportunities across subscriptions, retention, motivation, and personalized fitness journeys to increase monthly revenue.
- Growth
- Retention
- HealthTech
- Revenue
Blinkit
Product Teardown
Blinkit — Product Teardown
An end-to-end teardown of Blinkit's customer journey, business model, competitive positioning, and opportunities to improve Gross Order Value.
- Product Teardown
- Quick Commerce
- GOV
- UX
NoBroker
Product Teardown
NoBroker — Booking a Home Service
Analyzing the home services booking journey and identifying friction points in discovery, location selection, and multi-service booking.
- PropTech
- Service Marketplace
- UX
- Journey Mapping
Ola Maps
Product Teardown
Ola Maps — Reimagining Location Search
Designing India's next-generation map search experience through benchmarking, user segmentation, and future-ready search interactions.
- Maps
- Search
- Mobility
- Discovery
Rapido
PRD
Rapido — Reducing App Switching During Ride Booking
A complete product requirements document focused on reducing uncertainty, improving transparency, and minimizing user app switching during ride booking.
- PRD
- Mobility
- Ride Hailing
- Conversion
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